EMEA Customer Marketing & Storytelling Lead

• Region: EMEA - Europe, Middle East and Africa
• Work Persona: Flexible

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

About this role

We are looking for a strategic storyteller whois passionate about building andcultivating partnershipswith the most exciting brandsthat are working with ServiceNow.
As part of theEMEA Customer Marketingteam, you’ll bestrategically selectingthe right customers and stories to invest in,identifying therightcustomers with therightstories at therighttime—then building co-marketingrelationships where customers become active co-creators incompelling success stories across formats, tactics, and channels.You’llown the projects end-to-end.

Why this role matters
This role partners with stakeholders across EMEA tomaintaina curated target customer list, prioritizing stories based on companyobjectivesand elevating the most exciting brands to global co-marketing opportunities -while keeping customer experience at the forefront.

You'llshape how customers, prospects, and the market understand ServiceNow's value. Your work will influence sales conversations, market positioning, and strategic partnerships across EMEA. The stories you cultivatewon'tjust live in a content library—they'lldrive pipeline, support brand awareness and loyalty, and position ServiceNow as a trusted innovation partner.

Key Responsibilities :

Strategic customer selection:Identifyand qualify high-impact customer stories based on business value, narrative strength, and strategic positioning

Stakeholder Management:Partneracross the entire organization –from Sales,to CustomerExcellence to Marketing and Communications

Co-marketing partnerships: Build trusted relationships where customers actively collaborate in story creation and promotion, ensuring mutual benefit and authentic narratives

Storytelling and Narrative Development:Interview customers and develop compelling narratives through case studies, videos, and sales materialsthat resonate with target audiences while honoring the customer's voice

Project management: Manage end-to-end customer story lifecycle, including pitching, content creation, vendor coordination, and quality control

Qualifications

What you Bring

5+ years of experience in a SaaS / Enterprise Software company in a customer advocacy, customermarketingor customer reference role with strong EMEA market knowledge

Proven ability to strategically select customers and invest in high-impact stories based on business value and narrative potential

Demonstrated success delivering compelling customer stories including written case studies, customer successvideosand accompanying sales materials with ability to share published examples

Track recordbuilding collaborative co-marketing relationships with large brand customers as active partners including speaking engagements, eventshowcasesand joint communications (Blog, PR/AR, Thought Leadership)

High energy, “own it” personality, and ability to drive projects in a fast-paced, high-growth environment under tight timelines

Curiosity for AI & Innovation and a passion for learning

Fluency in Englishrequired;additionallanguages a plus (German, French, Arabic)

Essential Capabilities:

Oversee content creation including case studies, videos, speaking engagements, and sales materials

Ensure quality control and brand consistency across all customer marketing deliverables

Pitching customers and sales teams on participation in the Customer Marketing Program

Build and nurture authentic, trusted relationships with internal and external stakeholders

Adaptability and multitasking in fast-paced environment

Effectively navigate customer requirements for communications and legal approval across EMEA markets and a variety of industries

Ability to build relationships effectively with internal stakeholders such as sales, customer outcomes and communications at all levels including senior management

Exceptional project management and communications skills to drive and deliver high impact customer marketing programs

Additional Information

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.